Cartwright™

Built to carry the load.

Radio traffic software that carries the whole station.

Orders, logs, as-run, a full CRM, contracts and invoicing, run by hand or left to run the traffic day by itself. Plus the tools your DJs will actually open: show prep, live liners, live reads that bill like spots, and contests tracked from prize stock to winner. One program, one price, every feature, on your own computer.

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No card. Nothing to cancel if you walk away.

Cartwright's dashboard: today's log delivered, nothing unplaced, and no flights behind.

On the air today at Power88.FM, Solano County, California — every log, every liner, every invoice, since the day it was written.

Local stations shouldn’t have to choose.

The big traffic systems price for big markets and live entirely at the sales desk. The cheap tools cut everything that made the big ones worth having. Affordable and feature-rich were never supposed to be a choice — so Cartwright is the whole kit at one price: traffic, CRM, billing, and screens for the studio as well as the office.

It was built inside a working station, not a software company, and it runs that station's air every day. The log comes first. Nothing in this program — not billing, not the CRM, not a license check — is allowed to keep a station off the air.

Automated or manual. You pick.

One switch in Settings. In manual, Cartwright does what you tell it, when you tell it. In automated, it runs the traffic day itself, every hour, and stops to ask when a decision is yours to make.

Logs a week ahead

Any day in the next seven without a log gets one, built and sent, so it is waiting before the automation builds that day. A sent log that goes missing from the traffic folder is sent again.

Order changes, carried through

Edit, add or cancel an order and every day ahead whose log no longer matches is rebuilt and sent again. Spots you moved by hand stay where you put them.

Owed spots, rescheduled

A spot that didn’t air is put back on the first day inside its order that can take it. One with no room left is never credited on its own: money is your call.

Aired days, reconciled

Once the automation’s record of a whole day is in, it is checked against the log, oldest day first. It stops at the first day it can’t settle safely and says why.

Spots nobody scheduled

A spot that aired more often than its log asked for, or that no log asked for at all, goes to the top of the Dashboard with the count. This works in manual mode too.

Finished orders, closed

An order past its end date with nothing owed is marked finished. One still owing spots stays open so they can run.

Every morning at 6 AM, each administrator gets one email. Needs you lists what only a person can decide, urgent first. Done by itself lists the logs built and re-sent, days reconciled, spots rescheduled and orders closed. It never touches a day somebody has already built, edited, approved or revoked, and it never builds today.

Sidekick: ask it, or tell it.

Every screen has a Sidekick button. It is Cartwright’s built-in assistant, and it answers in plain words from what Cartwright sees right now. Every answer ends with “All clear” or “Your next step”, so you always know which.

Ask anything

“What needs me today?” “Why does it say to rebuild a day?” It reads your Dashboard, Automated mode, a week of logs either side of today and the automation’s playlists before it answers.

Tell it what to do

“Re-send Monday’s log.” “Reconcile last Tuesday.” It offers a button. Nothing changes until you press it, it runs with your permissions, and every change is listed under your name.

Describe an order

“New customer, X Car Wash, wants the cheapest package, all day and weekends.” Sidekick drafts the advertiser and the order, looks up the business’s address, and marks what you didn’t say as still needed instead of making it up. You check it and create the order as usual.

Type or talk

Say it out loud instead of typing. Your browser or Windows turns the speech into text, not Cartwright.

Sidekick is off until an administrator turns it on, because what you ask, and what Cartwright knows that bears on it, is sent to cartwright.fm to be answered. Your database stays on your machine either way.

The half the others forgot: your DJs.

Traffic software is usually bought for the office and resented in the studio. These screens are for the DJ — and they are the reason the rest of it gets used.

Show Prep that stays put

Show prep usually lives in a private document, on a laptop that isn’t in the studio. Here it’s on the computer already in front of the DJ: sections they arrange, a search box, and it’s still there next week.

Live Liners: the right words, right now

Promos, sponsor mentions, contest rules and station IDs, each one showing only between the dates it should run. No stack of printouts from a month ago, and nothing read on air that expired in March.

Live reads that get paid for

A live read reaches the DJ as a numbered cart in the automation they already watch. So it shows up in the as-run like any other spot, and gets reconciled and invoiced instead of taken on trust.

Contests the studio can actually run

Prizes counted down as they are won, the winner recorded on the spot, a warning before the same caller takes a third T-shirt, and each person’s yearly total watched against the tax-reporting limit. The office sets it up; the show just gives things away.

Arranged per person

The morning host and the salesperson share one computer and want different screens. Section order, and whether the menu shows words or icons, follow the person, not the computer.

In the studio without an install

Every other machine at the station opens Cartwright in a browser — same sign-ins, same data, live. The control room is a bookmark, not another computer to set up.

Show Prep: the DJ's own sections, arranged by them and still there next week.

Show Prep and Live Liners: prep the DJ arranges, and copy that shows up only between the dates it should run.

One month, end to end.

The same station across four screens, mid-month: what was sold, what the automation actually played, which campaigns are behind while there is still time to fix them, and the invoice that comes out of it. The station is made up — a real station’s advertisers are its own business, not ours to publish.

A day's log, reconciled: each spot's scheduled time, when it actually aired, and the drift between them. — A day’s log after it airs, with every spot matched against the automation’s own play history. Live reads are marked as live reads, because a silent cart can’t prove anyone spoke.

The orders list: seven contracts with their runs, delivery, value and status. — Orders, with the rate card underneath. Cash, trade and comp are different things, so they are kept separate.

Pacing: each campaign against what was sold, with what is still owed. — Pacing, while a campaign can still be fixed. A flight running behind is a conversation with the advertiser this week, not a credit next month.

Billing: invoices with what was ordered against what aired. — An invoice bills what aired, not what was ordered, so it doubles as the affidavit. A day with no proof of what aired is not billed until someone decides what to do.

What it does

One program, two halves. Traffic is what goes to air. Sales is who is paying for it.

Orders and flights

Dates, spot counts, dayparts and pricing per line. Monthly, flat project price or per spot — and comp and trade are recorded as what they are, not as a rate of zero.

Scheduling that respects the hour

Your own clocks, your own break windows, and reserved network time set aside before anything is placed. Two spots from the same advertiser never share a break while another break can take one, and spots that won't fit are listed with a reason, never dropped.

A log the automation accepts

Saved into the folder your automation watches, in exactly the format it expects. Nothing ever writes to your automation's own database.

Clocks imported, not retyped

Your rotations and break windows come straight in from the automation's own files, previewed on screen before anything is saved — because thirty clocks is too many to type twice.

As-run reconciliation

Reads the play history back and matches it against what was scheduled, so what you invoice is what aired rather than what was sold.

Prospecting — who to call next

Search a town for businesses that could be advertising and aren't, and save the ones worth a call as leads. Each one is marked unverified on its own record, because a search result is a claim, not a fact.

A CRM that can't touch the log

Companies, contacts, leads, deals and tasks, in the same program — and built so it cannot reach the scheduler. A prospect is not an advertiser until they buy.

Contracts and invoices

Signed electronically, frozen once issued, and billed against what aired — so the invoice doubles as the affidavit of performance.

Built for more than one of you

When two people edit the same record, the second save is stopped with an explanation instead of quietly overwriting the first. Roles keep the studio out of the money and the money out of the studio.

Your station, not ours

Your name, your logo and your colors throughout, with a palette to start from if you would rather not choose. It runs on your machine and your data stays there.

Every deal, where it sits, and what it is worth

The board is your own: stages you name, in your order, with the odds you set. Time in each stage is recorded as deals move, because that is what shows a pipeline stalling, and it can't be pieced together later.

A won deal becomes an advertiser. A prospect never touches the scheduler — the one rule in this program that is enforced, not just agreed on.

The sales pipeline: deals by stage, with time in stage and a weighted forecast.

Pricing

One price per station. Every feature — the CRM, billing, the studio tools — with no seat counts, no per-user charges, and no modules to buy later. If you have priced the big-name traffic systems, this is the other end of that quote.

$79

per month

Everything, for one station
Cancel any month

$790Best value

per year — saves $158

Everything, for one station
Two months cheaper than paying monthly

Free

for 30 days

The whole thing, not a stripped-down version
No card, so nothing to cancel

Setup and training are free with your first subscription. We get Cartwright connected to your station and walk your staff through it, by phone or screen share. After that, call (707) 505-8885 and you reach the people who build Cartwright, here in California. No call center, no script, no ticket queue.

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Questions stations ask

What does radio traffic software do?

It turns what a station sells into the daily log the automation system plays, then checks what actually aired so the invoice bills only that. Cartwright also keeps the sales pipeline and contracts in the same program.

Does Cartwright work with StationPlaylist?

Yes. It writes the traffic log into the folder StationPlaylist Creator watches and reads StationPlaylist Studio’s play history back to reconcile each day. No affiliation or endorsement is implied.

How much does Cartwright cost?

One price per station with every feature included: $79 a month, or $790 a year on the annual plan, which costs two months less. There are no per-seat charges or modules to buy later, and the first 30 days are free with no card.

Do you help us get set up?

Yes. Setup and training are free with your first subscription. We connect Cartwright to your automation system's folders, bring in your clocks, and walk your staff through building and sending their first log, by phone or screen share.

Who answers when we call for support?

The people who build Cartwright, here in California. Call (707) 505-8885 or email hello@cartwright.fm and you get somebody who knows the software and knows radio. No call center, no script, no ticket queue.

Is Cartwright a hosted service?

No. It installs on a Windows computer at the station, other computers on the station’s network use it in a browser, and the data stays on your machine. If you turn on Sidekick, the built-in assistant, its questions go to cartwright.fm to be answered.

Does it replace my automation system?

No. Cartwright writes a log your automation imports, and it never writes into the automation system’s own database.

What happens when a spot doesn’t air?

Reconciling the day against the play history marks the spot missed and opens a makegood the station owes back, so it is never billed as if it aired. In automated mode the owed spot is scheduled again inside its own order without anyone asking.

Can Cartwright run the traffic day by itself?

Yes, if you want it to. One switch picks automated or manual. In automated mode, every hour it builds and sends logs a week ahead, rebuilds and re-sends a log when an order changes, schedules owed spots back inside their orders, reconciles the days that have aired, and closes finished orders. It stops and asks when a decision is yours, and at 6 AM each administrator gets an email saying what it did and what needs them.

What is Sidekick?

Cartwright’s built-in assistant, a button on every screen. Ask it a question and it answers from what Cartwright sees right now. Ask it to do something and it offers a button; nothing changes until you press it, and every change is listed under your name. It is off until an administrator turns it on, because what you ask, and what Cartwright knows that bears on it, is sent to cartwright.fm to be answered.

Choosing a system? What radio traffic software does and how to choose one. Running StationPlaylist? How Cartwright works with it.

This is a beta — Cartwright 0.31.4 Beta

One station runs Cartwright every day and has since it was written. That is one station, not a hundred, so read it that way: the parts that matter are proven on air every day, and you will find rough edges in the parts that aren't. The newest parts, Automated mode and Sidekick, arrived in November 2026 and have the least time on air.

Buying now means a lower price than it will have later, and being asked what broke. If that isn't the deal you want, the trial costs nothing and the download isn't going anywhere.

What it works with

Cartwright writes a traffic log into the folder StationPlaylist Creator watches, and reads StationPlaylist Studio's play history back to reconcile it. It allows for reserved network time, including Live365 stop sets. Those products are named to describe what this connects to; no affiliation or endorsement is implied, and all trademarks belong to their owners.

Windows

The installer sets up Cartwright's server and starts it whenever the computer starts. The license covers two installed computers, and browsers on the station's network are unlimited.

Your data stays yours

The database is a single file on your machine. There is no cloud to be locked out of, and it keeps working if this website disappears.

Offline licensing

Your license key is checked on your own computer, with no need to reach us. An internet outage has never stopped a log from going to air.

Let us carry the load.

Thirty days, the whole program, no card. Put a real order on air this week. If it isn't right for your station, just close it — with no card on file, there is nothing to cancel.

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